We Believe Every Business Deserves Powerful Tools
Not just the ones with enterprise budgets. SmartLite was built to close the gap between what small businesses need and what they can afford.
The Problem We're Solving
When we started building SmartLite, we kept hearing the same story from small business owners: "We know enterprise CRMs are powerful, but we're paying $150/user/month for features we don't use — and the setup took 6 months."
The CRM market had a massive gap. The tools powerful enough to actually run a business cost a fortune and required specialist consultants. The cheap tools were too rigid, too limited, or too ugly to get your team to actually use them.
So we built SmartLite: a fully dynamic, metadata-driven CRM that gives you the same core capabilities as enterprise platforms — custom objects, role-based access, marketing campaigns, reports, API — at a price that makes sense for a 5-person team.
What We Stand For
Four principles that guide every decision we make — from feature priority to pricing structure to support response time.
Honest Pricing
No bait-and-switch. No features hidden behind expensive add-ons. The price you see is what you pay, forever.
Built to Adapt
Every business is different. That's why we built a metadata-driven platform — your CRM should fit your process, not the other way around.
Speed First
From signup to first record in under 2 minutes. We obsess over every second of friction in your setup, onboarding, and daily workflow.
Customer-Led
Our roadmap is driven by what our users actually need — not investor trends. Every feature request gets a real response.
Built on Modern, Open Technology
SmartLite is built with battle-tested, open-source technology. No vendor lock-in, no proprietary black boxes — a platform you can trust and extend.
Where We're Headed
SmartLite is actively developed. Here's what's coming next.
Custom Objects & Fields
Build your full data model with 15+ field types, validation rules, and relationships.
Marketing Studio
Email campaigns, templates, and delivery analytics built into your CRM.
Smart Report Builder
Filter, group, sort, and export data from any object in your CRM.
Workflow Engine
Automate actions when records are created or updated. Triggers, conditions, and actions — no code.
Kanban Pipeline View
Drag-and-drop pipeline boards for deals, tasks, or any custom object with a status field.
Mobile App (iOS & Android)
Native mobile apps for managing your CRM on the go — offline support included.
AI-Powered Search
Natural language search across all your CRM data. Ask questions, get answers instantly.
Formula Fields
Calculated fields that derive their value from other fields — like spreadsheet formulas in your CRM.
PDF Generation
Generate professional quotes, invoices, and proposals from CRM records with one click.
Join Us on This Journey
Start free today and be part of building the CRM that every business deserves.